Well in the last ten years the Reds payroll has roughly doubled from the 40+ million range to 80+ million.
I think Bob Castellini genuinely wants to see the Reds return to glory and for modern fans to experience the feeling of having a winner in town.
The feeling in Cincinnati back in the 70's was electric. Being a Reds fan then was magical (sorry, a little dramatic) but i think he wants people to feel that way again.
A lofty goal perhaps but he has learned alot about baseball operations since he bought the team and i really believe his business acumen is exceptional to a degree and the only thing that has stopped him from going over the top with any spending has been not having a solid understanding of personnel and how talent is evaluated.
I believe he is getting closer to that point where he believes we can really win and when that day comes the pockets will open up.