"Well according to Phil Rogers the "attendance" for yesterdays game was 34K yet only about half the ticket holders showed up.
Do you completely dismiss the possibility that eventually these people who buy tickets and don't show up will stop buying tickets?"
The Cubs not likely see much more than minimal drop in ticket sales, certainly it will never return to like the 70's.
Some people may stop buying season tickets but there are still people waiting to take their place.
When summer gets here, school is out, and the weather is beautiful, the fans will be there.
I believe that most fans think that with the organization management changes, the Cubs will build a good team. Most season ticket holders want to still have their season tickets when that happens.
Edited 4/13/12 by ddevonb