Football may (should?) not exist 20 years from now.
an interesting, and an ever more plausible, scenario. there are a couple recent books out about the inbev take over of a-b. both books pretty much agree that the peak of the busch empire was in the mid 1990s, even though their peak in their market share of the beer industry wasn't hit until 2002, at over 52%. i think this is a pretty good analog for the nfl. sure, the super bowl has broken its own record as the most watched tv show ever for each of the last 3 years. but that might have more to do with the inertia that was built earlier in the 21st century than the actual power of the current nfl.
was the nfl taking these kinds of media hits when tagliabue was commissioner? espn & si would run out an occasional story about obessity in current & former nfl players, or non-concussion related physical ailments for former players. but those were mostly one offs. there wasn't a concentrated effort by not only the sports media, but now by the straight news media, to vaguely enact lifesaving changes to the game. (i mean my god, won't someone please think of the children?) is it because writers liked tagliabue more than they like goodell? was it more closely related to the death of gene upshaw, and a near total change in nflpa leadership? or have the pinko commies won some unknown battle, and now have a toehold in their agenda to tear down the fabric of america?