Gotta believe some of these posters are receiving their intended reaction.
-Sherlock ( I'm pinch hitting today for my favorite poster, Vic )
I think most people of at least high school age realize that athletic locker rooms are breeding grounds for viruses and bacteria and their respective infections. At least in my day, we always had footbaths and sanitizing sprays available ... spitting and footstuffs were not allowed in the locker room (nor was yelling, cursing or more than minor horseplay) ... and ... in my high school ... there was even a barber's chair ... and a barber once per week ... and if anyone in the AD or school administration didn't care for someone's haricut or facial hair ... the deal was fix-it yourself immediately ... or be assigned a trip to the locker-room barber on the next Tuesday ... pay a fee ... and get what could best be described as a "Parris Island Scalping".
And it was never about "rough" or "tough" ... even among the football players; it was always simply about the institution teaching proper conduct, good behavior and accountability according to the accepted rules, boundaries and limitations of the day. In my day ... we were told that athletes were bound to a higher standard and that we should always be conscious that we were role models (in all the "right" ways) to all the younger kids. My kids grew up under the same conditions and rules.
Discipline ... and especially self-discipline ... is a very good thing.
"Winning" and personal behavior are two different things ... and it's an extremely weak position for a team to take when it says ... "Just win! We don't really care how you behave or how you represent this team in the process! Just win!" Personally, in my experience, better discipline ... in ANY endeavor ... is a distinct positive and a desirable personal characteristic.
(The New Orleans Saints may be one of the current examples of that line of sports thinking that says ..."Win ... even if you have to willfully injure their guys to do it!")
In high school, we also won league, state and regional championships ... in basketball and baseball ... wearing our jackets and ties ... with our prescribed haricuts ... and making sure that wherever we played ... we left dugouts and locker rooms and any other facilities as we found them. There is no downside to good conduct and behavior.