Well, then, most sports teams, amateur and pro, are "also rans" ... and since only one of us can become presdent once every four years ... we're also a country FULL of "also-rans".
BUT ... for example ... there are 34 college football bowl games full of "also-rans" ... but many will end up being ranked ... second-, third-, fourth-best, etc. ... and each will take home varying amounts of millions of dollars ... and will consider themselves "winners" ... and that's pretty true in pro sports, too, where the teams in the playoffs, even by losing, garner recognition as second, third, fourth-best teams ... and also take home extra piles of cash ... and ... of course ... any horse is capable of NEVER coming in first in a race ... but ... nevertheless ... with all second and third-place finishes over the year ... still being the year's TOP money winner. And that can happen in other sports, too, e.g., golf, tennis, etc.
In a situation such as Division I college basektball ... with some 325 teams annually vying to become "National Champion" ... it's silly to really believe that the team that wins that tournament each year is NECESSARILY the "best" team.
In all of these situations ... too much "luck" and a combination of random operative circumstances involved combining to determine who "the winner" is.