Maybe the ownership paid Lackey to drink in the dugout. Wonder what Ted Williams and Yastrzemski would have thought of this:

http://msn.foxsports.com/mlb/story/terry-francona-book-rips-boston-red-sox-owners-concerned-with-image-011513

Well I guess they have done a 180. Victorino, Dempster, Uehara, Ross (we'll see about Napoli) don't register on the "sexy" meter, whatever "sexy" really means - I assume our recent major acquisitions are considered "sexy".

"Baseball is my life" Terry Francona

I think Ted Williams would have agreed with him on that.

They both loved the game, to bad onwership doesn't.

"The books stated the marketing report said: ''(W)omen are definitely more drawn to the `soap opera' and `reality-TV' aspects of the game ... They are interested in good-looking stars and sex symbols'' - a reference to All-Star second baseman Dustin Pedroia."

This is hilarious! Pedroia is about as sexy as Alberto Callaspo.

Uh, havent you seen how popular the unshaven Hollywood look is with younger women, these days?

I mean, go figure. But it exists.

So, Francona rips the Red Sox in his book, eh? DUH!! You think a puff piece would sell??????

I like what Billy Beane says in "Moneyball" re. "fit" players:

"We're not selling jeans here." Apparently, the BoSox owners want to sell jeans.