Fron Scott Miller of CBS Sports:
In case you missed the memo, here it is: Major league baseball is setting up computer stations near the dugouts and is encouraging players to Tweet and Facebook upon exiting the game.
The idea came from Arizona last summer, when players were allowed to tweet during the Home Run Derby, and baseball deemed it a smash hit.
Too much time in the desert without enough water, and now look what happens.
"At its core, baseball is a social activity, so it's natural that social media has become such a huge part of how fans enjoy the game today," Tim Brosnan, an MLB executive vice-president, said in a statement several days ago. "This initiative will bring fans closer than ever to their favorite players, resulting in what will no doubt be the most 'social' event in baseball history."
The whole "This Time It Counts" thing?
The effort to make the All-Star Game serious and meaningful?
Sorry, but you can't have it both ways. If you're going to tie this game to the ultimate competition, the World Series, then you absolutely can't treat this game as a 140-character mid-summer dip in the pool.
Here's the thing: A whole lot of people have hated the idea of attaching the World Series home-field prize to the All-Star Game ever since Commissioner Bud Selig introduced it within hours after the waterlogged fiasco that was the All-Star Game tie in Milwaukee in 2002.
Time was, Ted Williams and Joe DiMaggio played all nine innings at the All-Star Game (Williams did so in 1941, the year he hit .406).
In today's touchy-feely world, Williams would get his prerequisite two All-Star at-bats and then Skip would send Mario Mendoza up to bat for him in the fifth.
That's what I thought we'd be getting away from when Selig unilaterally attempted to re-inject the All-Star Game with meaning by decreeing that the winning league would get World Series home-field advantage. Good for him, I thought. People often criticize Selig for being too wishy-washy, or too slow to move. Well, he wasn't in this case, and I've always applauded him for it.
It absolutely was worth the effort to make -- or keep -- the All-Star Game relevant.
Now, this.
Put this on Facebook: Baseball, at this point, should just return to each league getting World Series home-field advantage in alternate years and be done with the myth of "This Time It Counts." I'd tweet that, but it's too many characters.