that is a good point about the all navy hats. Really, if they would just change the home navy/red and make wahoo a normal size again, i would be fine. The light navy does match the navy alt jersey, but the light navy/red doesn't match the home uniform, the navy is much darker on the home unis than the cap.
I don't know why that bothers me so much, because of the much more important things this team needs to fix, but if they want to sell merch and at least match; they need to change the logo and hats.
I think the NFL is smart about their marketing because they are constantly changing merch up. New hats, jackets, shorts, even minor changes to jerseys (apparently the Browns have changed jerseys more than any other team over the last 20 years...because they add a stripe, take one away, and so on almost every other season).