he's a rookie. Jesus people are acting like we haven't seen hundreds or thousands of rookies struggle across major league history.
Kemp hit 250 as a rookie. Kershaw had an era of 4.26 and a whip of 1.50, Konerko hit barely over 200 over his first 3 tries in the bigs.
It just takes time sometimes. Gordon just turned 24 and he hit very well in the minors. He has tons of upside.
That being said it makes no sense for him to bat leadoff.